Strategic Brand Development
Localisation & Globalisation
Brand Positioning
Agency Search & Selection
Marketing Strategy
Opportunity Planning
Understanding Marketing Effectiveness
Marketing Calendar and Campaign Planning
Location Planning
Market Launch
International positioning
Digital Transformation
CRM Strategy
Loyalty and Engagement
Consumer Trends
Menu and Food Development Strategy
Commercial Menu Planning
Recipe Costing
Sales Mix Strategy
Sustainability Strategy
Sustainability Communications
With over twenty years experience in hospitality marketing and 15 years in Marketing Director leadership roles I'm here to support your brand through those tough strategic decisions and planning.